Sunday, March 7, 2010


Aamir Khan, fresh from the success of 3 idiots, has signed an agreement with UAE-telecom service provider based on reports of a staggering Rs 35 million rupees – the highest in a Bollywood celebrity has received for adoption well beyond the previous maximum of RS 12 crore to Rs 15 million rupees.



The reports say it is a two-year contract during which Khan made available to an assigned number of outbreaks of the media, press advertisements and personal appearances.
Advertising guru Prahlad Kakkar, who directed Aamir for his first commercial line in 1993 (for which the actor was paid a “few” RS 17 lakh), reacted by saying: “This is a hell of a lot of money to pay. You have come a long way. But it is not surprising, that brings a high degree of exclusivity for one purpose to a brand.
Partnering with Aamir is also a plus for the product in another sense, it is very particular about the script, his own image and the image of the product he endorses.
Advertising circles, however, are surprised by the new record on commercial rates because the higher amount paid last four names of Bollywood – Shah Rukh Khan, Salman Khan, Akshay Kumar and Hrithik Roshan – for their endorsements mean is said to be in the range of Rs 12 million rupees to Rs 15 million rupees. A producer of listings, however, said there could be an explanation: the acceleration of the overall support rates in the past year. “Even someone as young as Ranbir Kapoor, the last kid on the block, is said to have been dubbed the RS 7 billion rupees for the two-year agreement by another advertiser,” he said.
Aamir own contracts before a cookie, a cola, a car, a large consumption, a watch manufacturer and provider of satellite TV services are all reportedly in the range of Rs 12 million rupees, of So even by their own rules, their rates have nearly tripled. Trade Insiders attributed the increase in population Aamir ad circles his recent box office successes.
Aamir himself neither confirmed nor denied that his last post approval. “I enjoy my ads. And I’m picky about the brands and the creative team working on them. I work so hard in my ads as I do in my films,” he said.
Prabhat Chaudhary, chairman of Spice, a marketing agency, said: “The world of the adoption of the brand has become a real barometer of success of a star and appeal. Ranbir is the best example of this. Only Last year, the young actor enviable signed agreements for everything from television to mobile devices. ”
Another ad guru explained how the world of advertising worked in power celeb: “Amitabh Bachchan, was paid a large fee (also called rate of opportunity), to support a brand Chyawanprash, as before their presence was not Chyawanprash celebrity endorsers. However, after Mr. Bachchan, Shah Rukh and Sourav Ganguly also came to support other brands of aid to digestion. ”
Heroine of Bollywood Priyanka Chopra is said to head in the female star, reports suggest that he is paid anything between Rs 3.5 million rupees and Rs 4 crore for agreement. Following closely are the other two current favorites – Kareena Kapoor and Katrina Kaif – who command an annual fee of Rs 2.5 million rupees. Aishwarya Rai and remains a global icon, commanding enviable rate for clock and offers from cosmetics in the international circuit.


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